Dossier, Volume 14 #4Dr. Derrick de Kerckhove, director of the McLuhan Program in Culture and Technology and professor of French language at the University of Toronto, keeps a close watch on the impact of computer communications. He is the author of The Skin of Culture: Investigating the New Electronic Reality (Toronto: Somerville House, 1995). Dr. de Kerckhove was interviewed in late June by Compass associate editor Mary Rose Donnelly. The following is an edited transcript of that interview.Mary Rose Donnelly: You've talked about the printing press and the effect it had on culture and civilization. Are today's technologies having similar effects?
What I have worked on particularly is the impact of the alphabet on creating a private consciousness and a kind of closed-in psychological realm. That was part of the reason why the Reformation was followed by so many splits in the churches. Different people grabbed control of the meaning of the old scriptures. Oral language is controlled by both the receiver and the sender, whereas writing is completely controlled by the individual. The elaboration of its meaning is entirely private property. So taking control of language via the alphabet was one of the most powerful individualizing effects of writing. And it shattered the unity of the oral church.
The most powerful screen is one where you're responsible for the content with the machine, and that's the computer. At the computer screen you negotiate the meaning with the machine and whatever appears on your screen is part machine and part your stuff. You share meaning with a very powerful accelerating device. The writing system used in the West that was developed by the Greeks and the Romans had a fantastically powerful accelerating effect on language, on the one hand, and on individual minds on the other. People could start thinking on their own and do more thinking than when they were simply learning all the oral lore by rote.
In that city you can send characters--avatars as they call them, figures of yourself or electronic masks that move about in the space. In May the first wedding took place in Sherwood City: a clergyman married a woman and a man who were in two different spots, and they had 400 avatars milling about in the church. The chapel had been built by a designer and that chapel is still there and it's in memory of the wedding of these two. Well, you start asking yourself questions, like: Who's going to consecrate this chapel? If the chapel can't be unbuilt, does it stay as a digital monument not just to the memory of those two, but to a certain style, a certain epoch, or a certain sense of place that is typically California?
In the old days we could be satisfied with imitating past models--the Christ figure being a perfect past model to continue imitating--or Buddha. We've had many masters as role models of behaviour in worlds where our principal issue was survival. Now we have yet another level to integrate in our consciousness and we don't have any role models. We still have the Christian models but we don't have role models for these large changes. Ultimately religions come back, if only because they've always contained something way better than our dog-eat-dog or law of the demand of the market. Now we need role models for the powers that we have and also for the thoughts we have, because the world becomes what we behold in our minds.
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© 1996 Compass, A Jesuit Journal and Gail van Varseveld