Front Door Frustration (1)
Whatever you do, don't put the title of the page in the tags in the headers of your files. This information is used for labeling bookmarks, should visitors make them. Something cryptic, irrelevant or incomprehensible make finding your site amidst a long list of bookmarks a real challenge. My favourite titles are "Put Your Title Here" (a helpful hint inserted by some HTML editing programs, "151.196.75.43" (the site's I.P. address) and " . . . " (a truly cryptic title).
Front Door Frustration (2)
Some people put up front pages with nothing on them but very pretty graphics. Clicking on the graphic -- when you figure that out; there should be no visual or textual clues on the page -- takes you to the homepage. Or, like this site [well, somewhat; see sample], to another page where they have to click something to get to the real homepage.
This trick has a number of advantages. First, you get to spend loads of time creating truly magnificent (and complex -- don't worry about filesize; it's the only thing on the page) graphics. First-time or novice visitors will wait patiently through the whole download before they discover there's nothing else to see. Then they'll have to ponder what to do next. Some of them are bound to go away.
To foil those who get past this front door decoration and then bookmark your real homepage, use the previous trick.