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SUMMIT 2000: Children, Youth and the Media--Beyond the Millennium

Metro Toronto Convention Centre (South Building)
255 Front Street, Toronto, Ontario, Canada M5V 2W6
Media Pillar: Detailed Program
SATURDAY
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
The Media Pillar is sponsored by Shaw Children's Programming Initiative, YTV & Treehouse TV
Note: This program is subject to change.
Saturday, May 13, 2000 -- 10.45 to 12.15
THE IMPACT
OF RESEARCH
Research played a key role in development of the internationally acclaimed series, Teletubbies and Blue's Clues. Join a discussion on the research process--then and now.

Dr. Alice Wilder, Nickelodeon; Chris Wood, Ragdoll Productions; Producer: Liz Haines, Tapas Productions Inc.
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SHARING THE SECRET:
HOW DO THEY DO IT?
How a nation of 30 million people became the second largest exporter of children's television to world markets. Public policy, the social contract & a supportive economic infrastructure are keys to success for the Canadian model.

Michael Hirsh, Nelvana; Ira Levy, Breakthrough Film & Television, Michael Wernick, Canadian Heritage; Moderator: Peter Fleming; Producer: Sharon Blank, Shaw Children's Programming Initiative
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MARKETING TO YOUTH:
WHAT WORKS & HOW
DO THEY KNOW?
Whether it's the programs, games or sponsors products, understanding what's cool & what's not is critical to understanding your audience. Learn the ins & outs of how marketing experts spot the trends & how their research influences what today's youth watch, read & buy.

John Geraci, Harris Interactive; David Kirkwood, CHUM Specialty Television; Karen Readey, SmartGirl.com; Max Valiquette, The NRG Group; Moderator: Kevin DeWalt, Minds Eye Pictures; Producer: Anne Sophie Brieger, TVO
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HOW REAL IS TOO REAL?
ISSUES IN NEWS FOR
YOUNG VIEWERS
Is there too much violence in today's news? Do young people need to know about real-world violence or should they be sheltered from the facts? Do we really need to make special newscasts for kids & youths?

Geoff Lealand, Univ. of Waikato; Mark Lyons, Nickelodeon; Roy Thompson, BBC; Moderator: Wendy Mesley, CBC; Producer: Kathleen O'Keefe, CTV
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IT MATTERS
WHAT'S NEW:
NOW DIGITAL!
The world of digital is here and now. What does that mean to traditional television networks & their audience? What's in the works? What's possible? Three online broadcasters look at tomorrow's future.

Greg Childs, BBC Online; Kenny Miller, NOGGIN; Michelle Miller, PBS Online; Moderator: Cassie Carr-Harris, CBC 4Kids; Producer: Doug Barnes, Cochran Entertainment
Saturday, May 13, 2000 -- 2:15 to 3:45
CHILD DEVELOPMENT:
HOW IT WORKS & WHY
YOU NEED TO KNOW
Whether you're producing for preschool or teens, understanding the various stages of child development is critical to success. Each stage is different & influences how young audiences understand storyline & plot. Navigate this process with Michael Cohen, an internationally renowned specialist in child development.

Michael Cohen, Applied Research & Consulting; Producers: Michael Cohen, Applied Research & Consulting; David Kleeman, American Center for Children & Media
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MAKING
EDUCATION &
ENTERTAINMENT WORK:
LESSONS FROM
HIT TV SHOWS
Educator/producer teams discuss how the business & competitive realities of television can be coordinated with the curriculum objectives of a show that kids will learn from & want to watch.

Blue's Clues: Angela Santomero, Nickelodeon; Dr. Alice Wilder, Nickelodeon; Dragon Tales: Jim Coane, Unapix Production; Nina Elias-Bamberger, CTW; Dr Rita Weisskoff; Soul Buddies: Dr. Sue Goldstein; Bobby Heaney, Bobby Heaney Productions; Moderator/Producer: Prof. Clive VanderBurgh, Ryerson University
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WHAT'S SO FUNNY?
YOUTH & HUMOUR
Is comedy for 'tweens any different than comedy for adults? Should it be? Key producers of successful comedy discuss how to make the 'tween audience laugh.

Elaine Sperber, BBC; Delores Keating-Mallen, YTV; Doug Grieff, Nickelodeon; Moderator/Producer: Kevin White, Comedy Network/TVO
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IT MATTERS WHOM YOU
PARTNER WITH: MAKING
COPRODUCTIONS WORK
Learn how partners from different countries & cultures worked through their differences & made their jointly developed international projects work.

Dan Tierney, CINAR; Helena Cynamon, Forefront Entertainment; Christian Davin, Alphanim; Moderator: Madeleine Lévesque, TELETOON; Producer: Barbara Boyden, Independent Producer
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INDIGENOUS MEDIA:
MAKING IT HAPPEN
Many said it could never be done. It has been done! This session will explore the history of aboriginal media in Canada -- from the early experiments in northern Canada to the licensing of the Aboriginal People's Television Network (APTN).

Abraham Tagalik, APTN; Debbie Brisebois, IBC; Patricia Dumas, CANCOM; Andrew Cardozo, CRTC; Moderator: Garnet Angeconeb, WaWaTay
Saturday, May 13, 2000 -- 4:15 to 5:45
WRITING FOR
CHILDREN &
YOUTH
A writer/creator of series for young audiences in Australia explores the tools, techniques, issues & pitfalls of writing programs destined for the international marketplace.

John Rapsey, Australia
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MUSIC What kind of ideas can guide the musician to create music for TV images? What kind of musical contents could be relevant in TV programs for kids? Adopting a musician's point of view, we will examine & discuss some examples created for children & youth programming.

Christopher Dedrick, Canada; Douglas John, Canada; Jack Lenz, Canada
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TVE-CHILDREN / UNICEF TVE is creating a new division to support the development of a strong indigenous children's broadcast environment throughout the developing world. TVE Children will work with broadcasters & producers on production, co-production, marketing & training. TVE-C's first partner is UNICEF. Participants are invited to join a discussion on their future work & goals.

George McBean, USA; Deirdre Simms, UK
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DIRECTING KIDS The good, the bad & the cranky! Are kids around the world all the same? Learn how two different directors -- one from Canada, one from the Philippines -- work with children to get the best performances on & off camera.

Rowena Concepcion, Philippines; Kathilee Porter, Canada
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WRITING FOR
ANIMATION: FROM
TRADITIONAL TO 3D
From premise to final draft -- how does animation type or technology impact content? Whether it's writing for Rolie Polie Olie, Franklin or interactive media how do you stick to the plot line when all the technical wizardry tries to pull the story off course?

Nicky Barton, Canada
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KAHooTZ Imagine if the kids of today could re-invent the Internet. KAHooTZ may well be what they would come up with. ACTF's KAHooTZ allows a unique online community of kids and classrooms to change the way media is conventionally constructed. It provides an active environment where content is created to be shared, exchanged and added to, not simply consumed.

Peter Maggs, Australia
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TELEVISION & CULTURAL
IDENTITY: "AFRICAN
RENAISSANCE"
Producers, directors & broadcasters all have a responsibility to ensure equitable coverage & exposure of all cultures within their mileau. Hear how cultural identity & diversity is addressed and tackled in South Africa.

Firdoze Bulbulia, South Africa
Media Pillar: Detailed Program
SATURDAY
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
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SUMMIT 2000: Children, Youth and the Media--Beyond the Millennium
is sponsored in part by:


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CHUM Television Logo

Shaw Children's Programming Logo
Treehouse TV Logo

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